Up Cares


Up the way you care

WHEELS UP CARES is a philanthropic initiative dedicated to identifying a cause important to Wheels Up and its members. Through the WHEELS UP CARES program, a Wheels Up Beechcraft King Air 350i aircraft is custom-designed to represent the established cause and annually enters the fleet–where it will remain indefinitely–as a flying symbol of each charity’s mission.

Wheels Up Goes Pink

WHEELS UP CARES supports Breast Cancer Awareness Month in October with the first-ever pink Beechcraft King Air 350i, now in its second year in the Wheels Up fleet. The Pink Plane will continue to raise awareness for and donations to support the Dubin Breast Center of the Tisch Cancer Institute at Mount Sinai in New York City.


For every new Wheels Up Membership purchased during the month of October 2016, Wheels Up will donate a portion of all individual/family and corporate member initiation fees to the Dubin Breast Center.

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The Dubin Breast Center at Mount sinai

The Dubin Breast Center provides a multidisciplinary, comprehensive approach to breast cancer screening, treatment and survivorship. Located at The Mount Sinai Hospital’s main campus in New York City, this state-of-the-art facility offers the most advanced services in breast cancer prevention, diagnosis, treatment, and survivorship, regardless of a patient’s ability to pay.

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